Edmonton — Alberta’s capital city — is a vibrant urban centre in the heart of the wilderness, the largest northernmost metropolis. There’s uniqueness to how we do ordinary things. We are a city that is authentic, rugged and original; it’s an attitude that you’ll only appreciate once you’ve visited Edmonton.

Where do we come from? We have a history as a hub of trade, culture and entertainment.
What makes us unique? We’re a city that doesn’t do big city pretension; we’re down to earth free thinkers.
What is our fight? We fight for authenticity, small town values and community, grassroots culture, entrepreneurship.

Surfing on the prairies, touring the river valley by Segway, picking up tips from a Red Seal Chef (whose talents are Fit for the Queen. Queen Elizabeth II to be precise), carving ice sculptures with the pros, storytelling in 1885 Fort Edmonton, observing a nursery herd of wood bison–the largest native terrestrial mammal in North America …

These are just some of the gems that make Edmonton a great story. Whether you focus on festivals and events, family travel, adventure, culinary … we are here to help you tell an Edmonton story that will surprise, entertain, and inspire.


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